It is widely believed that as a society, we are heavily burdened by freeloaders who are content with living off the fruits of others’ labor. Inherent in this belief is the idea that the poor are more likely to be cheaters. This notion is core to the ideology that fuels the discontent of many on the conservative end of the political spectrum. I have recently written about cheating behavior in general, and how pervasive it is, particularly at the upper end of the economic spectrum. I have also written about corporate and white-collar crime and the egregious costs we all bare as a result of misconduct among the nation’s economic elite. When I sat down to write each of those two previous articles, my intent was to write something about a recent peer-reviewed paper that looked empirically at the relationship between cheating behavior and income level. The evidence substantiated in this series of studies challenges the belief that poor people are more inclined to cheat. In fact, the results turn this misconception upside down.


In this very interesting 2012 paper titled: Higher Social Class Predicts Increased Unethical Behavior, published in the Proceedings of the National Academy of Sciences (PNAS), the authors, Paul Piff, Daniel Stancato, Stephanie Côté, Rodolfo Mendoza-Denton, and Dacher Keltner empirically examine the relationship between relative wealth, propensity to engage in unethical behavior, and attitude about greed. Piff, et al. reviewed the relevant literature and hypothesized, based on a landslide of evidence, that affluent people, relative to low income people, will be more likely to engage in and condone unethical behavior and value greed. In their review of the literature they note that:


“Abundant resources and elevated rank allow upper-class individuals increased freedom and independence, giving rise to self-focused patterns of social cognition and behavior. Relative to lower-class individuals, upper-class individuals have been shown to be less cognizant of others and worse at identifying the emotions that others feel. Furthermore, upper-class individuals are more disengaged during social interactions — for example, checking their cell phones or doodling on a questionnaire — compared with their lower-class peers. Individuals from upper-class backgrounds are also less generous and altruistic. In one study, upper-class individuals proved more selfish in an economic game, keeping significantly more laboratory credits — which they believed would later be exchanged for cash — than did lower-class participants, who shared more of their credits with a stranger. These results parallel nationwide survey data showing that upper-class households donate a smaller proportion of their incomes to charity than do lower-class households. These findings suggest that upper-class individuals are particularly likely to value their own welfare over the welfare of others and, thus, may hold more positive attitudes toward greed.”


To test their hypotheses, these investigators devised seven studies to look at these relationships across a variety of contexts. Research subjects included more than 1,000 people from all walks of life. Studies 1 and 2 were naturalistic field studies whereby “Observers stood near the intersection, coded the status of approaching vehicles, and recorded [1] whether the driver cut off other vehicles by crossing the intersection before waiting their turn” and [2] “whether upper-class drivers are more likely to cut off pedestrians at a crosswalk.” Affluence was calibrated based on the make, age, and appearance of the vehicles driven – because vehicles have been established as a reliable indicator of a person’s “social rank and wealth.” People driving expensive (premium brands such as BMW, Lexus, Mercedes-Benz, etc.), late model (newish), and well cared for automobiles were deemed to be affluent – while those driving older, less expensive (i.e., Chevy, Dodge, etc.), and more poorly maintained automobiles, were deemed to be low income individuals.

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Study 3 directly assessed the participant’s relative level of affluence and their subsequent proclivity toward a variety of unethical decisions (e.g., “participants read eight different scenarios that implicated an actor in unrightfully taking or benefiting from something, and reported the likelihood that they would engage in the behavior described“). Study 4 literally assessed whether there was a correlation between affluence and the willingness to take candy from a jar purportedly for children participating in a different study. Study 5 assessed the relationship between affluence and honesty in a role play involving a hypothetical scenario where participants were asked to engage in negotiations with a job candidate looking for long-term employment. The participants were told that the job they were filling was likely to be eliminated, and their honesty about sharing the instability of the job with applicants was assessed. Study 6 looked at actual cheating behavior on a game of chance “in which the computer presented them with one side of a six-sided die, ostensibly randomly, on five separate rolls. Participants were told that higher rolls would increase their chances of winning a cash prize and were asked to report their total score at the end of the game. In fact, die rolls were predetermined to sum up to 12. The extent to which participants reported a total exceeding 12 served as a direct behavioral measure of cheating.” The tendency to cheat on this game was also assessed as a function of affluence.


In each of these first six studies, the findings suggest that upper-income people, relative to low-income people, were statistically more likely to: (Study 1) cut off other drivers, (Study 2) disregard people in crosswalks, (Study 3) condone and report a likelihood to engage in similar unethical conduct, (Study 4) take candy from children, (Study 5) be dishonest in the role of hiring someone regarding the permanence of the position, and (Study 6) cheat on a game of chance. In addition, in studies 5 and 6, people of greater wealth were more likely to favor and value greed relative to their less affluent compatriots.


Study 7 was a bit more complicated and assessed the degree to which attitudes toward greed were responsive to pro-cheating priming. Individuals from across both high and low income groups were assigned to one of two conditions: (a) a greed neutral activity (listing three things they did that day), or (b) pro-greed priming (an activity where they were asked to list several positive attributes of greed). Participants were assessed regarding their attitude toward greed and self-reported propensity to engage in unethical behavior at work. Regardless of level of affluence, those exposed to pro-greed priming were more likely to engage in unethical behavior. Attitude about greed seems to play a crucial role in driving ethical behavior. The authors note that: “… upper-class individuals’ more favorable attitudes toward greed can help explain their propensity toward unethical behavior.” They also assert that throughout their lives, richer people are more likely to be educated and primed to be assertive with regard to accomplishing their own goals. Poorer people generally have negative feelings about greed and are thus less likely to behave unethically.


In these naturalistic and laboratory studies, affluent individuals were more likely to cheat or act unethically than were poor people, and to have positive feelings about greed. These results generalized across self-reported measures of affluence as well as objective measures. The implications of these findings are not to suggest that affluent people, as a whole, are unethical and greedy – nor does it suggest that the poor are uniformly ethical and less greedy. The bottom-line here is that relative to poor people, affluent people have a greater likelihood of engaging in unethical behavior and endorsing greed. These conclusions contrast a popular misconception about the poor and expand how we should think about cheating behavior in general.


It is important to note that this study will need replication in order to become firmly established; however, these findings are unidirectional and unambiguous. They are also consistent with what has been verified in the literature to date. Although there are examples of extraordinary philanthropy by affluent people such as Warren Buffet and Bill Gates, there are many other examples of systematic corruption and crime among the economic elite. On the other end of the spectrum there are those poor individuals who proudly game the system in such a way to take more than they contribute. I hear stories of such individuals with such regularity that these narratives take on the feel of urban legend. I routinely work with hard working individuals from the lowest end of the economic spectrum and in my more than 20 years of exposure to this population, I have only come across one family that fits this description. Meanwhile, my professional colleagues have to devote huge amounts of time to documenting Early Intervention and Preschool Services as a result of Medicaid Fraud perpetrated by affluent and unethical service providers who bill for services never rendered. In other words, my extensive personal anecdotes align with the findings of this series of studies.


It seems to me that it is indeed time to challenge the meme that poor people are lazy, freeloading, cheaters. At the same time it seems prudent to open our eyes to the misconduct of the affluent. The evidence certainly supports such a conclusion. This brings to mind a quote by John Adams:


“Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence.”




Piff, P. K., Stancato, D. M., Côté, S., Mendoza-Denton, R., & Keltner, D. (2012). Higher social class predicts increased unethical behavior. Proceedings of the National Academy of Sciences (PNAS).