Mind Pops: Memories From Out of the Blue

Out to dinner recently, a friend and I were discussing an organization whose name implies one thing, when in actuality, what they promote is entirely the opposite.  We both racked our brains to come up with the name of that organization with no success.   Days later, without any recent thought of the elusive name – …

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Multitasking: The Illusion of Efficacy

I don’t know if you caught it the other night when you were watching the news while skimming your email, checking your twitter and RSS feeds, and updating your Facebook status, but there was an interesting story about multitasking.  Silly me, who actually watches the news anymore? Anyways, much of the recent buzz on this …

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The Illusion of Attention

In psychology there are some pretty famous studies that have penetrated popular culture. Many folks are at least familiar with Skinner’s rat box, Pavlov’s salivating dogs, Milgram’s obedience studies, Bandura’s Bobo Dolls, and Harlow’s rhesus monkeys reared by wire frame terry cloth mothers. In recent history, perhaps the most well known study pertains to inattentional …

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