The Illusion of Attention

In psychology there are some pretty famous studies that have penetrated popular culture. Many folks are at least familiar with Skinner’s rat box, Pavlov’s salivating dogs, Milgram’s obedience studies, Bandura’s Bobo Dolls, and Harlow’s rhesus monkeys reared by wire frame terry cloth mothers. In recent history, perhaps the most well known study pertains to inattentional …

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