Although I did not make a substantial number of posts in 2013, the traffic to my site remained relatively vigorous. Throughout 2013 my blog had 24,007 hits from 21,042 unique visitors, accounting for nearly 30,000 page views. I had visitors from every state in the US and 158 nations around the world. Visitors from the United States accounted for the vast majority of those hits, but the UK, Canada, Australia, India, China, and Germany also brought in large contingents.
Of my posts published in 2013, none made it to this year’s top ten list: five were from 2010, four were published in 2011, and one was from 2012. This year the top ranked article (The Moral Instinct) was a 2010 review of a very popular 2008 New York Time’s article by Steven Pinker. This perennially popular piece ranked 5th last year, 4th in 2011 and 3rd in 2010. Its bounce to the top this year is more of a testament to Pinker and the popularity of his piece that explores the universality of morals. In that piece I wrote:
Pinker delves into the neurological factors associated with morality and the evolutionary evidence and arguments for an instinctual morality. He reviews several important studies that provide evidence for these hypotheses. But, he argues that morality is more than an inheritance – it is larger than that. It is contextually driven. He notes: “At the very least, the science tells us that even when our adversaries’ agenda is most baffling, they may not be amoral psychopaths but in the throes of a moral mind-set that appears to them to be every bit as mandatory and universal as ours does to us. Of course, some adversaries really are psychopaths, and others are so poisoned by a punitive moralization that they are beyond the pale of reason. ” He further contends “But in any conflict in which a meeting of the minds is not completely hopeless, a recognition that the other guy is acting from moral rather than venal reasons can be a first patch of common ground.
This article may have also remained popular because of its relevance with regard to the state of affairs in today’s political arena and the application of Jonathon Haidt’s increasingly popular work on the Moral Foundations Theory.
The 2013 number two ranked piece Nonmoral Nature: It is what it is, is a review of one of Stephen Jay Gould’s most famous articles where he argued that there is no evidence of morality in nature, that in fact “nature as it plays out evolution’s dance, is entirely devoid of anything pertaining to morality or evil. We anthropomorphize when we apply these concepts. Even to suggest that nature is cruel is anthropomorphizing. Any true and deep look at the struggle for life that constantly dances in our midst can scarcely lead to any other conclusion but that nature is brutal, harsh, and nonmoral” (Gould). Historically this has been a controversial topic and remains so in certain circles today. This piece has remained popular over the years – ranking 4th last year and 2nd in 2011 and 2010.

Brain MRI
Brainwaves and Other Brain Measures – the 3rd ranking post this year ranked 2nd last year and 1st in 2011. This very popular piece takes a pragmatic, comparative, and colorful look at the various ways of measuring brain activity. My 2012 article Happiness as Measured by GDP: Really? is finally getting some attention. Although it ranked 10th last year, it has climbed into the number four slot this year. I contend that this is perhaps one of the most important articles I have written.

Proud as a Peacock By Mark Melnick
My critical article on the widely used Implicit Associations Test ranked 5th this year, 6th in 2012, and 4th in 2011. Last year’s number one piece on Conspicuous Consumption and the Peacock’s Tail is one of my favorite pieces. It addresses our inherent drive to advance one’s social standing while actually going nowhere on the hedonic treadmill. It delves into the environmental costs of buying into the illusion of consumer materialism and its biological origins (the signaling instinct much like that of the Peacock’s tail).
I am excited to report that Poverty is a Neurotoxin is also finally gaining some traction. Published in 2011 it has never achieved a top ranking; although, in my humble opinion, it is no less important. Rounding out the top ten of 2013, my Hedgehog versus the Fox mindset piece ranked 8th this year, 9th last year, and 10th in 2011. One of my all time favorite posts from 2010, What Plato, Descartes, and Kant Got Wrong: Reason Does not Rule made it back to the top ten list this year coming in 9th. It was 7th in 2011 and 8th in 2010. My 2011 post Where Does Prejudice Come From? ranked 10th this year, 7th last year, and 5th in 2011.
So here is the Top Ten list for 2013.
- Moral Instinct (2010) 4182 page views since published – All time ranking #5
- Non Moral Nature: It is what it is (2010) 4616 page views since published – All time ranking #3
- Brainwaves and Other Brain Measures (2011) 7941 page views since published – All time ranking #1
- Happiness as Measured by GDP: Really? (2012) 1719 page views since published – All time ranking #8
- IAT: Questions of Reliability and Validity (2010) 2572 page views since published – All time ranking #6
- Conspicuous Consumption & the Peacock’s Tail (2011) 7677 page views since published – All time ranking #2
- Poverty is a Neurotoxin (2011) 960 page views since published – All time ranking #18
- Are you a Hedgehog or a Fox? (2010) 1702 page views since published – All time ranking #9
- What Plato, Descartes, and Kant Got Wrong: Reason Does not Rule (2010) 1381 page views since published – All time ranking #12
- Where Does Prejudice Come From? (2011) 1625 page views since published – All time ranking #10
Rounding out the top ten All Time Most Popular Pieces are:

These top ranking articles represent the foundational issues that have driven me in my quest to understand how people think. This cross section of my work is, in fact, a good starting point for those who are new to my blog.
There are several other 2013 posts that ranked outside this year’s top ten list; regardless, I believe they are important. These other posts include:
Mind Pops: Memories from out of the Blue
- Who Cheats More: The Rich or the Poor?
- Crime, Punishment, and Entitlement: A Deeper Look
- Cheaters
- American Exceptionalism: I’m all for it!
- Partisan Belief Superiority and Dogmatism as a Source of Political Gridlock
Maintaining relevance is an article, published in 2012, The Meek Shall Inherit The Earth: Our Microbiome, pertains to the collection of an estimated 100 trillion individual organisms (bacteria for the most part) thriving in and on your body that account for about three pounds of your total body weight (about the same weight as your brain). These little creatures play a huge role in your physical and mental well being and we are just beginning to understand the extent of their reach. Modern medicine in the future, will likely embrace the microbiotic ecosystem as a means of preventing and treating many illnesses (including treating some mental illnesses). I have continued to update this piece with comments including links to new research on this topic.

Children of high socioeconomic status (SES) show more activity (dark green) in the prefrontal cortex (top) than do kids of low SES when confronted with a novel or unexpected stimulus. (Mark Kishiyama/UC Berkeley)
Although, not among the most popular articles this year, my pieces on the pernicious affects of poverty on child development from 2011 warrant ongoing attention. If we truly wish to halt the cycle of poverty, then we need to devote early and evidenced based intervention services for children and families living in poverty. As it turns out, poverty is a neurotoxin. Knowing the information in this series should motivate us, as a society, to truly evaluate our current political and economic policies.
The bottom line:
The human brain, no matter how remarkable, is flawed in two fundamental ways. First, the proclivities toward patternicity (pareidolia), hyperactive agency detection, and superstition, although once adaptive mechanisms, now lead to many errors of thought. Since the age of enlightenment, when human-kind developed the scientific method, we have exponentially expanded our knowledge base regarding the workings of the world and the universe. These leaps of knowledge have rendered those error prone proclivities unessential for survival. Regardless, they have remained a dominant cognitive force. Although our intuition and rapid cognitions (intuitions) have sustained us, and in many ways they still do, the subsequent everyday illusions impede us in important ways.
Secondly, we are prone to a multitude of cognitive biases that diminish and narrow our capacity to truly understand the world. Time after time I have written of the dangers of ideology with regard to its capacity to blindfold its disciples. Often those blindfolds are absolutely essential to sustain the ideology. And this is dangerous when truths and facts are denied or innocents are subjugated or brutalized. As I discussed in Spinoza’s Conjecture:
“We all look at the world through our personal lenses of experience. Our experiences shape our understanding of the world, and ultimately our understanding of [it], then filters what we take in. The end result is that we may reject or ignore new and important information simply because it does not conform to our previously held beliefs.
Because of these innate tendencies, we must make additional effort to step away from what we believe to be true in order to discover what is indeed true.

The Hand of God as an example of pareidolia.
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Posted by
Gerald Guild |
Categories:
Biology,
Corporate Crime,
Crime,
Education,
Erroneous Thinking,
Evolution,
Happiness,
Healthcare,
Morality,
Neurology,
Politics,
Poverty,
Psychology,
Rational Thought,
Science,
Socioeconomic Status,
White-Collar Crime | Tagged:
Attribution Error,
Cheating,
Cognitive Biases,
Erroneous Thinking,
Evolution,
Fundamental Attribution Error,
Intuitive Thinking,
Morality,
Pareidolia,
Patternicity,
Prejudice,
Rational Thought,
Spinoza's Conjecture,
superstition |
Evolution has conferred upon us a brain that is capable of truly amazing things. We have, for thousands of years, been capable of creating incredibly beautiful art, telling compelling tales, and building magnificent structures. We have risen from small and dispersed tribal bands to perhaps the dominate life force on the planet. Our feats have been wondrous. We have put men on the moon, our space probes have reached the outer limits of our solar system, and we have people living and working in space. We have literally doubled the life expectancy of human beings, figured out how to feed billions of people, and eradicated some of the most dreadful diseases known to human kind. We can join together in virtual social communities from remote corners of the world, and even change nations using Facebook and Twitter. This list could go on and on. We are very capable and very smart beings.
Our mark on this planet, for the moment, is indelible. Yet, despite our great powers of intellect and creativity, we are incredibly vulnerable. I am not referring to our susceptibility to the great powers of nature as evidenced in Japan this last week. I am referring to an inherent mode of thinking that is core to our human nature.
It is pretty certain that nature-nature will destroy our species at some point in the future, be it via asteroid impact, super-volcanoes, climate change, microbiome evolution, or the encroachment of the sun’s surface as it goes red giant in five billion years. Of all the species that have ever lived on this planet over 99% have gone extinct. What’s living today will someday be gone – there really is no question about it. But the question that remains is: “Will nature-nature do us in – or will human-nature do it first?”
We have evolved over billions of years to our current homo sapien (wise man) form, and for the vast majority of that evolutionary period, we have had very limited technology. The development of primitive stone and wooden tools dates back only tens of thousands of years; and reading and writing dates back only several thousand years. What we do and take for granted every day has only been around for a minuscule amount of time relative to the vastness of incomprehensible evolutionary and geological time. These facts are relevant because our brains, for the most part, developed under selective pressures that were vastly different than those we live under today.
Much as our appendix and coccyx hair follicle are remnants of our evolutionary past, so too are some of our core thought processes. These vestigial cognitions play out both as adaptive intuitions and potentially quite destructive errors of judgment. We would like to think that as an advanced thinking species, our ability to use reason, is our dominate mental force. Unfortunately, this most recent evolutionary development, takes a back seat to lower and more powerful brain functions that have sustained us for millions of years. I have previously written about this reason versus intuition/emotion paradigm so I won’t go into this issue in detail here; but, suffice it to say, much of what we do is guided by unconscious thought processes outside of our awareness and outside our direct control. And again, these life guiding processes are mere remnants of what it took to survive as roaming bands of hunters and gatherers.
Ours brains came to their current form when we were not in possession of the tools and technologies that help us truly understand the world around us today. Early survival depended on our ability to see patterns in randomness (pareidolia or patternicity) and to make snap judgments. Rational thought, which is slow and arduous, has not played out in a dominate way because it failed to provide our ancestors with the survival advantages that emotional and rapid cognitions did. As such, our brains have been programmed by evolution to make all kinds of rapid cognitions, that in this modern time, are simply prone to error.
We are uncomfortable with randomness and chaos and are driven to pull together causal stories that help us make sense of the world. Our brains are correlation calculators, belief engines, and hyperactive agency detection devices – all inclinations of which lead us to develop polytheism to help explain the whims of “mother nature.” All cultures, for example have also developed creation myths to help explain how we came to be. We are a superstitious lot driven by these vestigial remnants.
It is easy to see how powerful this inclination is. Look at the prevalence of beliefs about things like full moons and bad behavior. And how about bad behavior and acts of nature? Pat Robertson blamed Katrina on homosexuality and hedonism. One wonders what the Japanese did to deserve their most current tragedy. I’ve already heard talk of the attack on Pearl Harbor as an antecedent. Like mother nature would align with the United States to punish long past deeds against us! If mother nature cares at all about herself, I wonder what we have coming for Nagasaki and Hiroshima? Likewise, people blame vaccines for autism and credit homeopathy for their wellness. I could go and on about our silly inclinations. We are prone to Confirmation Bias, Spinoza’s Conjecture, Attribution Error, Illusions of Attention, and the Illusions of Knowledge and Confidence. In the same vein, we are manipulated by the Illusion of Narrative also known as the Narrative Fallacy.
Nassim Nicholas Taleb (a philosopher, author, statistician) coined the phrase “Narrative Fallacy,” which is an encapsulation of this very discussion. We have a deep need to make up a narrative that serves to make sense of a series of connected or disconnected facts. Our correlation calculators pull together these cause and effect stories to help us understand the world around us even if chance has dictated our circumstances. We fit these stories around the observable facts and sometimes render the facts to make them fit the story. This is particularly true, for example, in the case of Intelligent Design.
Now that I am aware of this innate proclivity I enjoy watching it play out in my own mind. For example several weekends ago I went cross country skiing with my wife, Kimberly. We were at Allegany State Park, in Western New York, where there are nearly 20 miles of incredibly beautiful and nicely groomed nordic ski trails. Kimberly and I took a slightly different route than we normally do and at a junction of two trails, we serendipitously ran into a friend we hadn’t seen in quite some time. It was an incredible and highly improbable meeting. Any number of different events or decisions could have resulted in forgoing this meet-up. Such events compel us to string together a narrative to make sense of the sheer randomness. Was it fate, divine intervention, or just coincidence? I am certain it was the latter – but it sure was fun dealing with the cognitions pouring forth to explain it.
I would really like to hear about your dealings with this inclination. Please post comments detailing events that have happened to you and the narratives you fomented to make sense of them. This is a great exercise to help us understand this pattern detection mechanism, so, have some fun with it and share your stories. At the very least, pay attention to how this tendency plays out in your life and think about how it plays out in your belief systems (and ideological paradigms). I’m guessing that it will be informative.
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Posted by
Gerald Guild |
Categories:
Adaptive Unconscious,
Erroneous Thinking,
Evolution,
Psychology,
Rational Thought,
Skepticism,
Superstition | Tagged:
Attribution Error,
Cognitive Biases,
Confirmation Bias,
Erroneous Thinking,
Intuitive Thinking,
Pareidolia,
Patternicity,
Rational Thought,
Spinoza's Conjecture,
superstition |
We all love a good story. Children are mesmerized by them and adults, whether through books, TV, movies, sports, gossip, tabloids, or the news, to mention a few, constantly seek them out. It is core to our identity, and a vital part of our nature. It is both how we entertain ourselves, and how we make sense of the world. This latter tendency troubles me. Why? Specifically because we are inclined to value narratives over aggregated data, and we are imbued with a plethora of cognitive biases and errors that all mesh together in a way to leave us vulnerable to believing very silly things.
This may be hard to swallow, but all of us, yes even you, are by default, gullible and biased: disinclined to move away from narratives that you unconsciously string together in order to make sense of an incredibly complex world. Understanding this is paramount!
I have discussed many of the innate illusions, errors, and biases that we are inclined toward throughout this blog. I have also discussed the genetic and social determinates that play out in our thought processes and beliefs. And throughout all this I have worked diligently to remain objective and evidence based. I do accept that I am inclined toward biases programmed into my brain. This knowledge has forced me to question my beliefs and open my mind to different points of view. I believe that the evidence I have laid down in my writings substantiates my objectivity. But I am also tired, very tired in fact, of making excuses for, and offering platitudes to, others who do not open their minds to this not so obvious reality.
I am absolutely convinced that there is no resolution to the core political, economic, religious and social debates that pervade our societies, unless we can accept this reality. Perhaps, the most important thing we can do as a species is come to an understanding of our failings and realize that in a multitude of ways, our brains lie to us. Our brains deceive us in ways that necessitate us to step away from our gut feelings and core beliefs in order to seek out the truth. Only when we understand and accept our shortcomings will we be open to the truth.
Because of these flawed tendencies we join together in tribal moral communities lending a blind eye to evidence that casts doubt on our core and sacred beliefs. We cast aspersions of ignorance, immorality or partisanship on those that espouse viewpoints that differ from our own. I cannot emphasize this enough, this is our nature. But, I for one, cannot, and will not, accept this as “just the way it is.”
We as a species are better than that. We know how to over come these inclinations. We have the technology to do so. It necessitates that we step back from ideology and look at things objectively. It requires asking questions, taking measurements, and conducting analyses (all of which are not part of our nature). It necessitates the scientific method. It requires open peer review and repeated analyses. It requires objective debate and outright rejection of ideology as a guiding principle. It requires us to take a different path, a path that is not automatic, one that is not always fodder for good narrative.
I am no more inclined to believe the narrative of Muammar Muhammad al-Gaddafi suggesting that “his people love him and would die for him” than I am to accept the narrative from Creationists about the denial of evolution or those that deny anthropogenic global warming based on economic interests. Likewise, I am not willing to accept the arguments from the anti-vaccine community or the anti-gay marriage community.
My positions are not based on ideology! They are based on evidence: both the credible and substantive evidence that backs my position and the lack of any substantive evidence for the opposing views.
Granted, my positions are in line with what some may define as an ideology or tribal moral community; but there is a critical difference. My positions are based on evidence, not on ideology, not on bronze-age moral teachings, and certainly not on fundamental flaws in thinking. This is a huge and critical difference. Another irrefutable difference is my willingness to abandon my position if the data suggests a more credible one. Enough already! Its time to step back, take a long and deep breath – look at how our flawed neurology works – and stop filling in the gaps with narrative that is devoid of reality. Enough is enough!
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Posted by
Gerald Guild |
Categories:
Autism,
Environment,
Erroneous Thinking,
Morality,
Politics,
Psychology,
Rational Thought,
Religion,
Science | Tagged:
Attribution Error,
Cognitive Biases,
Erroneous Thinking,
Evolution,
Fundamental Attribution Error,
Intuitive Thinking,
Morality,
Politics,
Science,
Spinoza's Conjecture |
Have you ever heard someone make an argument that leaves you shaking your head in disbelief? Does it seem to you like some people are coming from a completely different reality than your own? If so, then this blog is for you. I have spent the last year trying to develop an understanding of the common thought patterns that drive the acrimonious spirit of our social and political dialogue. I am continually amazed by what I hear coming from seemingly informed people. I have assumed that some folks are either deluded, disingenuous, or downright ignorant. There is yet another possibility here, including the reality that different moral schema or belief systems may be driving their thinking. And if this is the case, how do these divergent processes come to be? I have learned a lot through this exploration and feel compelled do provide a recap of the posts I have made. I want to share with you those posts that have gathered the most traction and some that I believe warrant a bit more attention.
Over the past year I have posted 52 articles often dealing with Erroneous Thought Processes, Intuitive Thinking, and Rational Thought. Additionally, I have explored the down stream implications of these processes with regard to politics, morality, religion, parenting, memory, willpower, and general perception. I have attempted to be evidenced-based and objective in this process – striving to avoid the very trappings of confirmation bias and the erroneous processes that I am trying to understand. As it turns out, the brain is very complicated: and although it is the single most amazing system known to human kind, it can and does lead us astray in very surprising and alarming ways.
As for this blog, the top ten posts, based on the shear number of hits, are as follows:
- Attribution Error
- Nonmoral Nature, It is what it is.
- Multitasking: The Illusion of Efficacy
- Moral Instinct
- Pareidolia
- IAT: Questions of Reliability
- Are You a Hedgehog or a Fox?
- What Plato, Descartes, and Kant Got Wrong: Reason Does not Rule
- Illusion of Punditry
- Emotion vs.Reason: And the winner is?
What started out as ramblings from a curious guy in a remote corner of New York State ended up being read by folks from all over the planet. It has been a difficult process at times, consuming huge amounts of time, but it has also been exhilarating and deeply fulfilling.
I have been heavily influenced by several scientists and authors in this exploration. Of particular importance have been Steven Pinker, Daniel Simons, Christopher Chabris, Jonah Lehrer, Bruce Hood, Carl Sagan, and Malcolm Gladwell. Exploring the combined works of these men has been full of twists and turns that in some cases necessitated deep re-evaluation of long held beliefs. Holding myself to important standards – valuing evidence over ideology – has been an important and guiding theme.
Several important concepts have floated to the top as I poked through the diverse literature pertaining to thought processes. Of critical importance has been the realization that what we have, when it comes to our thought processes, is a highly developed yet deeply flawed system that has been shaped by natural selection over millions of years of evolution. Also important has been my increased understanding of the importance of genes, the basic element of selective pressures, as they play out in morality and political/religious beliefs. These issues are covered in the top ten posts listed above.
There are other worthy posts that did not garner as much attention as those listed above. Some of my other favorites included a review of Steven Pinker’s article in the New York Times (also titled Moral Instinct,) a look at Jonathon Haidt’s Moral Foundations Theory in Political Divide, as well as the tricks of Retail Mind Manipulation and the Illusion of Attention. This latter post and my series on Vaccines and Autism (Part 1, Part 2, Part 3) were perhaps the most important of the lot. Having the content of these become general knowledge would make the world a safer place.
The evolution of understanding regarding the power and importance of Intuitive relative to Rational Thinking was humbling at times and Daniel Simons’ and Christopher Chabris’ book, The Invisible Gorilla, certainly provided a mind opening experience. Hey, our intuitive capabilities are incredible (as illustrated by Gladwell in Blink & Lehrer in How We Decide) but the downfalls are amazingly humbling. I’ve covered other topics such as happiness, superstition, placebos, and the debate over human nature.
The human brain, no matter how remarkable, is flawed in two fundamental ways. First, the proclivities toward patternicity (pareidolia), hyperactive agency detection, and superstition, although once adaptive mechanisms, now lead to many errors of thought. Since the age of enlightenment, when human kind developed the scientific method, we have exponentially expanded our knowledge base regarding the workings of the world and the universe. These leaps of knowledge have rendered those error prone proclivities unessential for survival. Regardless, they have remained a dominant cognitive force. Although our intuition and rapid cognitions have sustained us, and in some ways still do, the everyday illusions impede us in important ways.
Secondly, we are prone to a multitude of cognitive biases that diminish and narrow our capacity to truly understand the world. Time after time I have written of the dangers of ideology with regard to its capacity to put blind-folds on adherents. Often the blind- folds are absolutely essential to sustain the ideology. And this is dangerous when truths and facts are denied or innocents are subjugated or brutalized. As I discussed in Spinoza’s Conjecture: “We all look at the world through our personal lenses of experience. Our experiences shape our understanding of the world, and ultimately our understanding of [it], then filters what we take in. The end result is that we may reject or ignore new and important information simply because it does not conform to our previously held beliefs.
Because of our genetically inscribed tendencies toward mysticism and gullibility, we must make extra effort in order to find truth. As Dr. Steven Novella once wrote:
“We must realize that the default mode of human psychology is to grab onto comforting beliefs for purely emotional reasons, and then justify those beliefs to ourselves with post-hoc rationalizations. It takes effort to rise above this tendency, to step back from our beliefs and our emotional connection to conclusions and focus on the process.”
We must therefore be humble with regard to beliefs and be willing to accept that we are vulnerable to error prone influences outside our awareness. Recognition and acceptance of these proclivities are important first steps. Are you ready to move forward? How do you think?
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Posted by
Gerald Guild |
Categories:
Adaptive Unconscious,
Autism,
Erroneous Thinking,
Evolution,
Genetics,
Happiness,
Invisible Gorilla,
Memory,
Morality,
Multitasking,
Parenting,
Placebo Effect,
Politics,
Psychology,
Rational Thought,
Religion,
Science,
Skepticism,
Superstition | Tagged:
Attribution Error,
Autism,
Cognitive Biases,
Confirmation Bias,
Erroneous Thinking,
Happiness,
Intuitive Thinking,
Invisible Gorilla,
Memory,
Morality,
Parenting,
Politics,
Rational Thought,
Self Serving Bias,
Spinoza's Conjecture,
superstition,
sustainability |
I had an interesting conversation with a close family member the other day. He was struggling to understand why people in the lower echelons of socioeconomic status do not understand or act on their ability to change their circumstances. He firmly held the belief that the drive to achieve is universal and that we all have the same potential. Essentially he was convinced that anyone can rise up by working hard in school or the workplace. Those who do not achieve, he contended, are making an explicitly different choice. Many refer to these folks as lazy, free loaders and/or cheaters. He recounted the stories from his days working at the local grocery where people would use their public assistance checks to buy beer, cigarettes and other non essential items. This is the same story I’ve heard from countless people who contend that public assistance is for lazy people content about, or highly skilled at, manipulating the system for a free ride. I had a similar conversation with another family member recently, who was enraged about Obama shoving publicly supported health care down the throats of the American tax payer.
We are inherently tribal people and part of our human nature, it seems, is to be on the lookout for freeloaders. As Jonathon Haidt’s work points out, such vigilance is inherent to various degrees in all of us, as part of the ingroup loyalty moral drive that is fundamental to social cohesion. Freeloaders detract from the viability and survivability of the group. This deeply emotional moral position has clear evolutionary roots that remain strong today.
No doubt, there are freeloaders among us. There are people who scam the system and I am guessing that there will always be those who are comfortable with, or even proud of, their ability to live off the diligence and contributions made by others. Some argue that entitlement programs enable the freeloaders among us to prosper and propagate. This may be true for some. But we need to keep it all in perspective. To do so there are a number of other factors to consider.
First, isn’t it interesting that we frame freeloaders at the lower end of the spectrum differently than we classify white collar criminals? Do they not accomplish essentially the same thing? They illegitimately acquire resources that they are not entitled to. And I am guessing that the true costs of white collar crime exceed those of “welfare fraud.” Keep in mind that the major frauds in the medicaid system are generally perpetrated by white collar criminals – Doctors or administrators billing for un-rendered services. Also think back to the impact of people like Bernie Madoff who essentially stole $21 Billion. They are criminals indeed, but their crimes do not result in all those within their income bracket as being likewise identified as untrustworthy. Granted, all crime is bad, but I have to challenge the implications of labeling an entire subset of a population as “bad” because some of them cheat.
Second, isn’t it also interesting that our hyper vigilance for cheaters targets the less fortunate among us rather than the corporations who bilk the system of billions of your hard earned dollars. Why do we turn our anger against our fellow human beings when corporations like Exxon Mobile get huge tax subsidies while at the same time they are raking in billions of dollars of quarterly profit? Then consider the financial melt down and the huge bail-outs provided to corporations deemed “too big to fail.” The costs to our society as a results of welfare cheaters are a pittance in comparison to the impact of the deregulated market-place.
Third, although nobody likes a cheater, when given a chance to do so, and a low probability of getting caught, almost everybody will cut corners or scam the system to save a buck. And everybody knows someone who works or gets paid “under the table.” Somehow these folks are given a pass and escape the wrath of the stigma of freeloader. My guess is, the proportion of people who cheat the system span all income brackets, and the actual social costs rise exponentially and commensurately with income. The disdain that we target toward the less fortunate among us, I argue, is too convenient and hugely disproportionate. Part of this may stem from the perception that welfare fraud is more visible to us than is white collar crime. And while white collar crime is perpetrated by people that look and think like we do (or by faceless corporations), welfare fraud is sometimes perpetrated by people whose faces and lifestyles are different from ours. We see these cheaters and often hear of their exploits. I contend that much of what we hear amounts to rehashed urban myths.
The stereotype that many of us hold about the poor is inaccurate and maintained both by attribution error and confirmation bias. And the belief that many white middle class college-educated people hold – that they alone are responsible for their position in life is reflective of self-serving bias. Each generation launches from the shoulders of their parents who each launched from the shoulders of their respective parents. My children are launching from a place that is exponentially different than that of a poor African American from the east side of Buffalo, New York, or a poor Latino from East L.A., or that of a poor white child raised in remote rural Appalachia, or that of white boarding school attendee from a heavily connected affluent Manhattan family. The educational, social, and economic opportunities across these launching points vary in important and significant ways that shape their perceptions, aspirations, and realities in profound ways. Heritage, and thus opportunity, play the biggest role in one’s socioeconomic status – although, “the system” benefits from people believing that it is hard work and intelligence that drives wealth distribution. Believing the American Dream keeps the masses contented. It keeps people striving, believing that they can rise up if only they are smart enough and diligent enough. A significant part of our population has figured this out – they are the disenfranchised. Without hope or opportunity it is hard to buy into the myth that one can rise out of the ghetto by working hard. It’s difficult to continually swim against the current; and for the fortunate, it is sometimes hard to see that there is in fact a current when one is floating along with it.
For nearly as long as humans have been thinking about thinking, one of the most intriguing issues has been the interplay of reason and emotion. For the greatest thinkers throughout recorded history, reason has reigned supreme. The traditional paradigm has been one of a dichotomy where refined and uniquely human REASON pitches an ongoing battle for control over animalistic and lustful EMOTIONS. It has been argued by the likes of Plato, Descartes, Kant and and even Thomas Jefferson that reason is the means to enlightenment and that emotion is the sure road to human suffering (Lehrer, 2009).
This Platonic dichotomy remains a pillar of Western thought (Lehrer, 2009). Suppressing your urges is a matter of will – recall the mantras “Just say no!” or “Just do it!” My guess is that most people today continue to think of the brain in these terms. Until recently even the cognitive sciences reinforced this notion. Only through very recent advances in the tools used to study the brain (e.g., fMRI) and other ingenious studies (e.g., Damasio’s IGT) has any evidence been generated to place this traditional paradigm in doubt. As it turns out, emotion plays a very crucial role in decision making. Without it, our ability to reason effectively is seriously compromised. I have long believed that feelings and emotions should be under the control of our evolutionary gift – the frontal cortex. Reason, after all, is what sets us apart from the other animals. Instead it is important to understand that we have learned that these forces are NOT foes but essentially collaborative and completely interdependent forces.
The implications of this recent knowledge certainly do not suggest that it is fruitless to employ our reason and critical thinking capabilities as we venture through life. Reason is crucial and it does set us apart from other life forms that lack such fully developed frontal cortices. This part of the outdated concept is correct. However, we are wrong to suppose that emotion with regard to decision making lacks value or that it is a villainous force.
Jonah Lehrer, in his book, How We Decide discusses this very issue and notes that: “The crucial importance of our emotions – the fact that we can’t make decisions without them – contradicts the conventional view of human nature, with its ancient philosophical roots.” He further notes:
“The expansion of the frontal cortex during human evolution did not turn us into purely rational creatures, able to ignore our impulses. In fact, neuroscience now knows that the opposite is true: a significant part of our frontal cortex is involved with emotion. David Hume, the eighteenth-century Scottish philosopher who delighted in heretical ideas, was right when he declared that reason was the “the slave of the passions.”
So how does this work? How do emotion and critical thinking join forces? Neuroscientists now know that the orbitofrontal cortex (OFC) is the brain center where this interplay takes place. Located in the lower frontal cortex (the area just above and behind your eyes), your OFC integrates a multitude of information from various brain regions along with visceral emotions in an attempt to facilitate adaptive decision making. Current neuroimaging evidence suggests that the OFC is involved in monitoring, learning, as well as the memorization of the potency of both reinforcers and punishers. It operates within your adaptive unconscious – analyzing the available options, and communicating its decisions by creating emotions that are supposed to help you make decisions.
Next time you are faced with a decision, and you experience an associated emotion – it is the result of your OFC’s attempt to tell you what to do. Such feelings actually guide most of our decisions.
Most animals lack an OFC and in our primate cousins, this cortical area is much smaller. As a result, these other organisms lack the capacity to use emotions to guide their decisions. Lehrer notes: “From the perspective of the human brain, Homo sapiens is the most emotional animal of all.”
I am struck by the reality that natural selection has hit upon this opaque approach to guide behavior. This just reinforces the notion that evolution is not goal directed. Had evolution been goal directed or had we been intelligently designed don’t you suppose a more direct or more obviously rational process would have been devised? The reality of the OFC even draws into question the notion of free will – which is a topic all its own.
This largely adaptive brain system of course has draw backs and limitations – many of which I have previously discussed (e.g., implicit associations, cognitive conservatism, attribution error, cognitive biases, essentialism, pareidolia). This is true, in part, because these newer and “higher” brain functions are relatively recent evolutionary developments and the kinks have yet to be worked out (Lehrer, 2009). I also believe that perhaps the complexities and diversions of modernity exceed our neural specifications. Perhaps in time, natural selection will take us in a different direction, but none of us will ever see this. Regardless, by learning about how our brains work, we certainly can take an active role in shaping how we think. How do you think?
References:
Gladwell, M. (2005). ‘Blink: The Power of Thinking Without Thinking.’ Little, Brown and Company:New York.
Lehrer, J. 2009. How We Decide. Houghton Mifflin Harcourt: New York.
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Posted by
Gerald Guild |
Categories:
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Attribution Error,
Cognitive Biases,
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Fundamental Attribution Error,
Intuitive Thinking,
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Rational Thought |
In my Cognitive Biases piece last week, I briefly introduced three common errors in thinking. In today’s post I am going to expand upon Attribution Error. Before I explain this cognitive bias, let’s look at some situations where such erroneous thinking occurs.
Where I work, at a preschool for children with substantial developmental delays, many of the children display persistently difficult behaviors. I occasionally hear from less seasoned staff comments suggesting that they believe that a child’s “bad” behaviors are the result of inadequate parenting. Parents are also sometimes admonished for sending their sick child to school or for sending in an inadequate lunch.
Attribution Error occurs when we negatively judge the unfortunate actions of others as a reflection of internal attributes (such as personality traits, abilities, ethics, etc.) rather than as a result of external situational factors. In other words, we often underestimate the situational circumstances that cause a person to behave as they do and overestimate the impact of their personal attributes. This error in thinking is so ubiquitous and so easy to make that it is commonly referred to as Fundamental Attribution Error.
What is even more interesting is that when we think about our mistakes we tend to overestimate the external situational factors that lead to our behavior and undervalue our internal attributes. In a nutshell, others’ mistakes are a result of their personal weaknesses, but our mistakes are due to other factors unrelated to our personal weaknesses. Stepping back and really looking at it, it becomes evident that this is not quite equitable.
We have to ask ourselves – do we really have the whole picture? Do we really understand that person’s life circumstances? Are we really aware of the resources available to them? For example, in the situation noted above, is the parent able to afford a sick day? Does she get paid sick days? Did unforeseen bills make it impossible to purchase all the makings of a fully balanced lunch?
Perhaps, before judging, we could step back, think, and apply the same criteria we use to evaluate ourselves. This is difficult because we rarely fully grasp the intimate and circumstantial details of another person’s life. This is why we are most likely to make this error regarding people we don’t know well. If we accept that we lack a complete understanding of the entire picture, it is best not to fill in the blanks with speculation about the person. I am certain you would appreciate this from others when your conduct is on the line? I know I do.
Did you know that you are likely to accept as true those pieces of information that make immediate sense to you? On a similar vein, did you know that you are more likely to take in information that supports your beliefs and to reject or ignore information that runs counter to your beliefs? Lastly, did you know that you are likely to use entirely different criteria to evaluate someone else’s behavior than you use to evaluate your own?
These three tendencies are pervasive cognitive biases. They are so universal that it seems that they are hard wired into our brains. I want to spend some time exploring these biases because they commonly lead to mistakes or at least the maintenance and/or promulgation of misinformation. Over the next several weeks I will delve into these biases, one at a time, and hopefully help you avoid the erroneous trappings of your own neurology.
The first bias is known as Spinoza’s Conjecture. The 17th-century Dutch philosopher Benedict Spinoza’s wrote that “mere comprehension of a statement entails the tacit acceptance of its being true, whereas disbelief requires a subsequent process of rejection.” Sam Harris, a noted neuroscientist, has written that most people have difficulty tolerating vagueness. On the other hand he has stated that “belief comes quickly and naturally.” The end result is that “skepticism is slow and unnatural.”
The second bias known as Confirmation Bias refers to a type of selective thinking whereby one tends to notice and to look for what confirms one’s beliefs, and to ignore, not look for, or undervalue the relevance of what contradicts one’s beliefs (Skeptic’s Dictionary). In other words we hear what we want to hear.
The third bias is Fundamental Attribution Error. This bias refers to our tendency to over estimate the influence of the internal or personal attributes of an individual and underestimate the external or situational factors when explaining the behaviors of others. This is particularly true when we don’t know the other person very well. So other people mess up because they are stupid or lazy. We make mistakes because we are tired, stressed, or have been short changed in some way.
As we will explore later, there are personal, organizational, and societal costs associated with each of these biases. This is particularly true if we are unaware of these tendencies. I’ll discuss this more next time.