Fake news is an abundant commodity in public discourse these days. The reality of the situation is that all of us are hurt by it. By acknowledging the existence of untenable facts, it gives permission to everyone to ignore hard and fast evidence, and thus justification to hunker down in the echo chambers of their political and moral beliefs. Believe it or not, it is these moral and political underpinnings that give fake news its leverage. Here is a surprising real fact – the root of the problem is in your head in the form of a cognitive bias.
The scientific term for this bias is called Motivated Reasoning. Before I explain it, let me state that Motivated Reasoning is universal and automatic; therefore, regardless of who you are, how intelligent you think you are, and what your political perspective is, YOU are vulnerable to it’s impact.
Here are some definitions of Motivated Reasoning:
-
Motivated reasoning is a form of reasoning in which people access, construct, and evaluate arguments in a biased fashion to arrive at or endorse a preferred conclusion.1
-
Motivated reasoning leads people to confirm what they already believe, while ignoring contrary data. But it also drives people to develop elaborate rationalizations to justify holding beliefs that logic and evidence have shown to be wrong.2
-
… motivated reasoning, … describes our tendency to accept what we want to believe with much more ease and much less analysis than what we don’t want to believe.3
Here are the key things to keep in mind about Motivated Reasoning:
- this bias leads us to accept what we want to believe
- we do so while ignoring contrary evidence, and empirically established facts
- we do so while developing elaborate rationalizations in order to justify such biases
- we do it with ease, meaning that it is automatic – it is occurring subconsciously
I have written about related concepts that serve as the foundation of this tendency. First, there is the concept of Confirmation Bias which is the automatic inclination to take in, and accept as true, information that supports our belief systems, and miss, ignore, or discount information that runs contrary to our beliefs.4 It leads us to “believe” things like that full moons directly influence people’s behavior (which is not supported by empirical evidence). “It shapes our religious and political beliefs, our parenting choices, our teaching strategies, and our romantic and social relationships. It also plays a significant role in the development of stereotypes and the maintenance of prejudices.”4 Secondly there is Spinoza’s Conjecture. “Benedict Spinoza, a 17th-century Dutch philosopher, wrote with great insight that “mere comprehension of a statement entails the tacit acceptance of it being true, whereas disbelief requires a subsequent process of rejection.” What this suggests is that we are likely to accept, as true, a statement that makes immediate sense to us. But we can also infer that we are, in general, unlikely to critically scrutinize such logical statements. A further implication is that we are likely to reject statements that don’t make immediate sense to us.”5
By appreciating the concepts of Confirmation Bias and Spinoza’s Conjecture one is inclined to gain a deep understanding of Motivated Reasoning. At the basis of each of these concepts are one’s beliefs or what one believes to be true. A belief is defined as “an acceptance that something exists or is true, especially one without proof.”6 Belief is something that often necessarily involves a leap of faith, like a belief in God, or the acceptance of a particular political ideology. Beliefs are generally thought to be influenced by morality. And with regard to politics, there is evidence to suggest that political beliefs “… are often guided by our Moral Foundations.7” According to Jonathon Haidt, a prominent Social Psychologist, there are five universal morals. Haidt’s research has indicated that liberals tend to value two of those morals (care and fairness), at a higher level than their conservative counterparts, and likewise compared to conservatives, hold a lower valuation of the other three (ingroup loyalty, authority and purity/sanctity).8 In related research Haidt9 has found that liberals value the rights and welfare of all individuals and tend to express “widespread human concern about caring, nurturing, and protecting vulnerable individuals from harm.” Conservatives instead, express moral proclivities that “emphasize social cohesiveness and social order with a focus on loyalty, obedience, duty, self-restraint, respect of authority, piety, self-sacrifice for the group, vigilance for traitors or free-loaders, and orderly cultural boundaries.”
Another difference between those with liberal versus conservative ideological notions is related to future focus as opposed to a nostalgic one. Whereas liberals tend to be inspired by “Hope and Change,” with a focus on making things better than they have ever been, conservatives tend to be nostalgic, seeing society’s trajectory as being regressive. Conservatives tend to value the past and want to get back to it (e.g., “Make America Great Again“).
Granted, these are just a few of many variables that drive Motivated Reasoning. The point is that there are a number of complicated factors that set people up for opposing beliefs. These differences in perspective fuel our cognitive biases, and greatly affect what we are likely to accept as true. From this evolves the concept of “truthiness” whereby people, regardless of ideology, accept information as being true, particularly if it supports their already held beliefs, and reject as “Fake” those facts that place their beliefs in doubt.
So how do we get around this automatic inclination? The first step is to accept the concept of Motivated Reasoning as being real. If you do not, facts and truth are irrelevant to you, and you are beyond hope. If you can accept this reality, then you need to be willing step back from your deep convictions and open yourself up to seeing how those convictions shape your ingestion and acceptance of information. Secondly, you need to critically evaluate the sources of your information. There are news organizations out there that prosper from feeding Motivated Reasoning. Here’s the rub, your Motivated Reasoning will distort your perspective on what news sources to trust. Again, at the risk of being redundant, I urge you to keep in mind that your deeply held beliefs set you up for erroneous thinking. It is ideology that is the culprit. Finally, you must embrace evidence, and gather facts from sources that value evidence over ideology.
All of this is difficult, necessitating much cognitive effort, and the process is likely to make you feel uncomfortable. Here is a hint, avoid cable news, particularly those networks with clear political objectives (you know who they are). Below I have listed a few articles and sites to help you in your efforts to overcome your natural brain biases. By gathering evidenced based information, and by avoiding inherently biased news, you will expand your understanding of the complexities of our world. The discomfort you will likely experience by doing so, is called cognitive dissonance. It is avoidance of dissonance that keeps you in your echo chamber and susceptible to alternative facts. The only way around this bias is to push through the pain: and only by experiencing that discomfort, will you be able to accurately reject fake news.
Tools for assessing the veracity of your preferred news outlets:
- Forbes 10 Journalism Brands Where You Find Real Facts Rather Than Alternative Facts10
- Media Bias Fact Check11
- Pro-Science
- Least Biased
- Left-Center Bias
- Left Bias
- Right-Center Bias
- Right Bias
- FactCheck.org12
And here is a handy Info Graphic for you to assess the bias level and fact worthiness of your news sources.

References
- Motivated Reasoning Psychology Reference and Research: https://psychology.iresearchnet.com/social-psychology/attitudes/motivated-reasoning/
- Motivated Reasoning The Skeptic’s Dictionary: http://skepdic.com/motivatedreasoning.html
-
Psychology’s Treacherous Trio: Confirmation Bias, Cognitive Dissonance, and Motivated Reasoning Why We Reason: https://whywereason.com/2011/09/07/psychologys-treacherous-trio-confirmation-bias-cognitive-dissonance-and-motivated-reasoning/
-
Confirmation Bias How Do You Think? https://geraldguild.com/blog/2010/01/29/confirmation-bias/
-
Spinoza’s Conjecture How Do You Think? https://geraldguild.com/blog/2010/01/22/spinozas-conjecture
- Definition of belief: English Oxford Dictionary: https://en.oxforddictionaries.com/definition/belief
- Haidt, J. (2008). What Makes People Vote Republican? http://www.edge.org/3rd_culture/haidt08/haidt08_index.html
- Moral Foundations Theory How Do You Think? https://geraldguild.com/blog/2010/09/24/moral-foundations-theory/
- Graham, J., Haidt, J., and Nosek, B. (2009). Liberals and conservatives rely on different moral foundations. Journal of Personality and Social Psychology, Vol. 96, No. 5, 1029–1046
- Forbes 10 Journalism Brands Where You Find Real Facts Rather Than Alternative Facts
- Media Bias Fact Check
- FactCheck.org
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Although I did not make a substantial number of posts in 2013, the traffic to my site remained relatively vigorous. Throughout 2013 my blog had 24,007 hits from 21,042 unique visitors, accounting for nearly 30,000 page views. I had visitors from every state in the US and 158 nations around the world. Visitors from the United States accounted for the vast majority of those hits, but the UK, Canada, Australia, India, China, and Germany also brought in large contingents.
Of my posts published in 2013, none made it to this year’s top ten list: five were from 2010, four were published in 2011, and one was from 2012. This year the top ranked article (The Moral Instinct) was a 2010 review of a very popular 2008 New York Time’s article by Steven Pinker. This perennially popular piece ranked 5th last year, 4th in 2011 and 3rd in 2010. Its bounce to the top this year is more of a testament to Pinker and the popularity of his piece that explores the universality of morals. In that piece I wrote:
Pinker delves into the neurological factors associated with morality and the evolutionary evidence and arguments for an instinctual morality. He reviews several important studies that provide evidence for these hypotheses. But, he argues that morality is more than an inheritance – it is larger than that. It is contextually driven. He notes: “At the very least, the science tells us that even when our adversaries’ agenda is most baffling, they may not be amoral psychopaths but in the throes of a moral mind-set that appears to them to be every bit as mandatory and universal as ours does to us. Of course, some adversaries really are psychopaths, and others are so poisoned by a punitive moralization that they are beyond the pale of reason. ” He further contends “But in any conflict in which a meeting of the minds is not completely hopeless, a recognition that the other guy is acting from moral rather than venal reasons can be a first patch of common ground.
This article may have also remained popular because of its relevance with regard to the state of affairs in today’s political arena and the application of Jonathon Haidt’s increasingly popular work on the Moral Foundations Theory.
The 2013 number two ranked piece Nonmoral Nature: It is what it is, is a review of one of Stephen Jay Gould’s most famous articles where he argued that there is no evidence of morality in nature, that in fact “nature as it plays out evolution’s dance, is entirely devoid of anything pertaining to morality or evil. We anthropomorphize when we apply these concepts. Even to suggest that nature is cruel is anthropomorphizing. Any true and deep look at the struggle for life that constantly dances in our midst can scarcely lead to any other conclusion but that nature is brutal, harsh, and nonmoral” (Gould). Historically this has been a controversial topic and remains so in certain circles today. This piece has remained popular over the years – ranking 4th last year and 2nd in 2011 and 2010.

Brain MRI
Brainwaves and Other Brain Measures – the 3rd ranking post this year ranked 2nd last year and 1st in 2011. This very popular piece takes a pragmatic, comparative, and colorful look at the various ways of measuring brain activity. My 2012 article Happiness as Measured by GDP: Really? is finally getting some attention. Although it ranked 10th last year, it has climbed into the number four slot this year. I contend that this is perhaps one of the most important articles I have written.

Proud as a Peacock By Mark Melnick
My critical article on the widely used Implicit Associations Test ranked 5th this year, 6th in 2012, and 4th in 2011. Last year’s number one piece on Conspicuous Consumption and the Peacock’s Tail is one of my favorite pieces. It addresses our inherent drive to advance one’s social standing while actually going nowhere on the hedonic treadmill. It delves into the environmental costs of buying into the illusion of consumer materialism and its biological origins (the signaling instinct much like that of the Peacock’s tail).
I am excited to report that Poverty is a Neurotoxin is also finally gaining some traction. Published in 2011 it has never achieved a top ranking; although, in my humble opinion, it is no less important. Rounding out the top ten of 2013, my Hedgehog versus the Fox mindset piece ranked 8th this year, 9th last year, and 10th in 2011. One of my all time favorite posts from 2010, What Plato, Descartes, and Kant Got Wrong: Reason Does not Rule made it back to the top ten list this year coming in 9th. It was 7th in 2011 and 8th in 2010. My 2011 post Where Does Prejudice Come From? ranked 10th this year, 7th last year, and 5th in 2011.
So here is the Top Ten list for 2013.
- Moral Instinct (2010) 4182 page views since published – All time ranking #5
- Non Moral Nature: It is what it is (2010) 4616 page views since published – All time ranking #3
- Brainwaves and Other Brain Measures (2011) 7941 page views since published – All time ranking #1
- Happiness as Measured by GDP: Really? (2012) 1719 page views since published – All time ranking #8
- IAT: Questions of Reliability and Validity (2010) 2572 page views since published – All time ranking #6
- Conspicuous Consumption & the Peacock’s Tail (2011) 7677 page views since published – All time ranking #2
- Poverty is a Neurotoxin (2011) 960 page views since published – All time ranking #18
- Are you a Hedgehog or a Fox? (2010) 1702 page views since published – All time ranking #9
- What Plato, Descartes, and Kant Got Wrong: Reason Does not Rule (2010) 1381 page views since published – All time ranking #12
- Where Does Prejudice Come From? (2011) 1625 page views since published – All time ranking #10
Rounding out the top ten All Time Most Popular Pieces are:

These top ranking articles represent the foundational issues that have driven me in my quest to understand how people think. This cross section of my work is, in fact, a good starting point for those who are new to my blog.
There are several other 2013 posts that ranked outside this year’s top ten list; regardless, I believe they are important. These other posts include:
Mind Pops: Memories from out of the Blue
- Who Cheats More: The Rich or the Poor?
- Crime, Punishment, and Entitlement: A Deeper Look
- Cheaters
- American Exceptionalism: I’m all for it!
- Partisan Belief Superiority and Dogmatism as a Source of Political Gridlock
Maintaining relevance is an article, published in 2012, The Meek Shall Inherit The Earth: Our Microbiome, pertains to the collection of an estimated 100 trillion individual organisms (bacteria for the most part) thriving in and on your body that account for about three pounds of your total body weight (about the same weight as your brain). These little creatures play a huge role in your physical and mental well being and we are just beginning to understand the extent of their reach. Modern medicine in the future, will likely embrace the microbiotic ecosystem as a means of preventing and treating many illnesses (including treating some mental illnesses). I have continued to update this piece with comments including links to new research on this topic.

Children of high socioeconomic status (SES) show more activity (dark green) in the prefrontal cortex (top) than do kids of low SES when confronted with a novel or unexpected stimulus. (Mark Kishiyama/UC Berkeley)
Although, not among the most popular articles this year, my pieces on the pernicious affects of poverty on child development from 2011 warrant ongoing attention. If we truly wish to halt the cycle of poverty, then we need to devote early and evidenced based intervention services for children and families living in poverty. As it turns out, poverty is a neurotoxin. Knowing the information in this series should motivate us, as a society, to truly evaluate our current political and economic policies.
The bottom line:
The human brain, no matter how remarkable, is flawed in two fundamental ways. First, the proclivities toward patternicity (pareidolia), hyperactive agency detection, and superstition, although once adaptive mechanisms, now lead to many errors of thought. Since the age of enlightenment, when human-kind developed the scientific method, we have exponentially expanded our knowledge base regarding the workings of the world and the universe. These leaps of knowledge have rendered those error prone proclivities unessential for survival. Regardless, they have remained a dominant cognitive force. Although our intuition and rapid cognitions (intuitions) have sustained us, and in many ways they still do, the subsequent everyday illusions impede us in important ways.
Secondly, we are prone to a multitude of cognitive biases that diminish and narrow our capacity to truly understand the world. Time after time I have written of the dangers of ideology with regard to its capacity to blindfold its disciples. Often those blindfolds are absolutely essential to sustain the ideology. And this is dangerous when truths and facts are denied or innocents are subjugated or brutalized. As I discussed in Spinoza’s Conjecture:
“We all look at the world through our personal lenses of experience. Our experiences shape our understanding of the world, and ultimately our understanding of [it], then filters what we take in. The end result is that we may reject or ignore new and important information simply because it does not conform to our previously held beliefs.
Because of these innate tendencies, we must make additional effort to step away from what we believe to be true in order to discover what is indeed true.

The Hand of God as an example of pareidolia.
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Although I did not make a substantial number of posts in 2012, the traffic to my site doubled. Throughout 2012 my blog had 35,819 hits from 31,960 unique visitors, accounting for over 46,720 page views. I had visitors from every state in the US and visits from people from 165 nations around the world. Visitors from the United States accounted for the vast majority of those hits, but the UK, Canada, India, and Australia also brought in large contingents.
This year the top ranked article was my 2011 post on Conspicuous Consumption and the Peacock’s Tail, which accounted for 50% more hits than this year’s number two ranked article (Brainwaves and Other Brain Measures – the number one post from last year). The piece on conspicuous consumption, is in my opinion, one of my all time most important pieces. It addresses our inherent drive to advance one’s social standing while actually going nowhere on the hedonic treadmill. It delves into the environmental costs of buying into the illusion of consumer materialism and its biological origins (the signaling instinct much like that of the Peacock). The Brainwave piece, also from 2011, compares and contrasts the different measures used to peer into the workings of the brain.
Of my posts published in 2012, only two made it to this year’s top ten list: five were from 2010 and three were published in 2011. Of those eight from previous years, five were also on the top ten list last year.
My 2012 review and discussion of the Broadway Musical Wicked topped the list of posts actually written in 2012, but it came in third overall this year relative to all other posts. This article explores the theme that “things are not as they seem.” I relate the story told in the show to the political and historical manipulation American citizens are subjected to, and it stirs up unpleasant and inconvenient realities that many would prefer remain unknown.
Great interest persists in my post entitled Nonmoral Nature: It is what it is. This review of Stephen Jay Gould’s most famous article received a number four ranking, down from a number two ranking over the last two years. I had also reviewed in 2010 a very popular New York Time’s article by Steven Pinker entitled The Moral Instinct. This article moved down two notches this year, ultimately ranking number five. My critical article on the Implicit Associations Test ranked number six this year, versus a number four ranking last year. My 2011 post Where Does Prejudice Come From? ranked number seven this year, down two spots from its ranking in 2011. One of my all time favorite posts from 2010, Emotion vs. Reason: And the Winner is? returned to the top ten list this year coming in eighth. In 2010 it ranked number ten, but it fell off the list last year. My Hedgehog versus the Fox mindset piece ranked number nine this year, compared to a number ten ranking last year. Finally, in the number ten slot this year, is my 2012 article Happiness as Measured by GDP: Really? This post was perhaps the most important post of the year.
So here is the Top Ten list for 2012.
- Conspicuous Consumption and the Peacock’s Tail (2011)
- Brainwaves and Other Brain Measures (2011)
- Wicked! Things are NOT as they Seem (2012)
- Non Moral Nature: It is what it is (2010)
- Moral Instinct (2010)
- IAT: Questions of Reliability and Validity (2010)
- Where Does Prejudice Come From? (2011)
- Emotion vs. Reason: And the Winner is? (2010)
- Are you a Hedgehog or a Fox? (2010)
- Happiness as Measured by GDP: Really? (2012)
Again this year, the top ten articles represent the foundational issues that have driven me in my quest to understand how people think. This cross section of my work is, in fact, a good starting point for those who are new to my blog. There are several other 2012 posts that ranked outside the top ten; regardless, I believe they are important. These other posts include:
This latter article, The Meek Shall Inherit The Earth, pertains to the microbiome, the collection of an estimated 100 trillion individual organisms thriving in and on your body that account for about three pounds of your total body weight (about the same weight as your brain). These little creatures play a huge role in your physical and mental well being and we are just beginning to understand the extent of their reach. Modern medicine in the future, will likely embrace the microbiome as a means of preventing and treating many illnesses (including treating some mental illnesses).
Although, not among the most popular articles this year, my pieces on the pernicious affects of poverty on child development from 2011 warrant ongoing attention. If we truly wish to halt the cycle of poverty, then we need to devote early and evidenced based intervention services for children and families living in poverty. As it turns out, poverty is a neurotoxin. Knowing the information in this series should motivate us, as a society, to truly evaluate our current political and economic policies.
The bottom line:
The human brain, no matter how remarkable, is flawed in two fundamental ways. First, the proclivities toward patternicity (pareidolia), hyperactive agency detection, and superstition, although once adaptive mechanisms, now lead to many errors of thought. Since the age of enlightenment, when human kind developed the scientific method, we have exponentially expanded our knowledge base regarding the workings of the world and the universe. These leaps of knowledge have rendered those error prone proclivities unessential for survival. Regardless, they have remained a dominant cognitive force. Although our intuition and rapid cognitions have sustained us, and in some ways still do, the subsequent everyday illusions impede us in important ways.
Secondly, we are prone to a multitude of cognitive biases that diminish and narrow our capacity to truly understand the world. Time after time I have written of the dangers of ideology with regard to its capacity to blindfold its disciples. Often those blindfolds are absolutely essential to sustain the ideology. And this is dangerous when truths and facts are denied or innocents are subjugated or brutalized. As I discussed in Spinoza’s Conjecture:
“We all look at the world through our personal lenses of experience. Our experiences shape our understanding of the world, and ultimately our understanding of [it], then filters what we take in. The end result is that we may reject or ignore new and important information simply because it does not conform to our previously held beliefs.
Because of these innate tendencies, we must make additional effort to step away from what we believe to be true in order to discover the truth.
|
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Categories:
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The more I learn about the workings of the human brain – the more I am stirred by feelings that Freud may have been right. Although his theories have long since been discredited, he characterized the brain as a battle ground where three forces jockeyed for control over your decision making. There was the Id whose hedonistic impulse drove us toward self pleasuring. And then there was the conscientious Superego whose role was to compel us to make moral decisions. Finally, he believed there was the Ego whose job was to mediate between the drives of Id and Superego so as to facilitate adaptive navigation of the real world.

Sigmund Freud
Freud’s theories have always been compelling because they feel right. I often feel as if there is a tug of war going on inside my head. The struggles occur in the form of decisions to be made – whether its about ordering french fries or a salad, fish or steak, having a cookie or an apple, exercising or relaxing, jumping over that crevasse or avoiding it, buying a new coat or saving the money. These battles are seemingly between good choices and bad ones. But, where you place the good and the bad is highly contingent on one’s priorities in the moment. The fries, steak, cookie, relaxing and that new coat all seem like good ideas in the moment – they’d bring me pleasure. On the other hand, there are the downstream consequences of unnecessary calories from fat and sugar or squandered resources. It’s a classic Id versus Superego battle.
But of course there are no entities in the human brain whose express duties are defined as Freud characterized them.
Or are there?
Well actually, there are brain regions that do wage contentious battles for control over your behaviors. Across time, different modules assert greater amounts of control than others, and thus, the choices we make, do likewise vary in terms of quality. As a result of advances in technology and understanding, we are becoming increasingly aware of the key factors associated with this variation.

Nucleus-Accumbens (NAcc) highlighted in red
One of the centers that play out in our multi-component brain is the dopamine reward pathway. Dopamine is a neurotransmitter that serves a number of important functions in the brain. One of its most significant roles plays out as a result of activation of the Nucleus Accumbens (NAcc). When the NAcc is activated it floods the brain with dopamine and we experience pleasure. Desire for an item activates the NAcc. Being in the presence of the desired item activates it further. The greater the arousal of the NAcc the more pleasure we experience. It is your NAcc that is responsible for the happiness you feel when you both anticipate and eat those fries or that steak or buy that new coat. It is also responsible for that rush you feel when your team wins the big game (Lehrer, 2009).

Insula highlighted in teal
Then there is the Insula – a brain region that produces, among other sensations, unpleasantness. This center “lights up” in brain scans when people feel pain, anticipate pain, empathize with others, see disgust on someone’s face, are shunned in a social settings, or decide not to buy an item. In many cases we avoid exciting the Insula as it is the system that produces the unpleasantness of caffeine or nicotine withdrawal and the negative feelings associated with spending money (Blakslee, 2007; Lehrer, 2009). When you are jonesing for that coffee or nicotine fix, it is your Insula that is making you feel badly – necessarily compelling you to feed the habit. And when you satisfy the craving it is your NAcc that gives you that Ahhhhh! – that sense of well being.
Perhaps the NAcc is Freud’s Id and the Insula Freud’s Superego? It is actually much more complicated than this, but the overlap is interesting.
In an article I posted last month I wrote about the concept of an Alief. An Alief is a primal and largely irrational fear (emotion) that arises from the deep unconscious recesses of your brain and plays a significant role in guiding some of the decisions you make. At a very basic level, we know of two major driving forces that guide our decisions. Broadly, the two forces are reason and emotion. So how does this work? How do we process and deal with such diverse forces?

Orbitofrontal-Cortex (OFC) highlighted in pink
Neuroscientists now know that the OrbitoFrontal Cortex (OFC) is the brain center that integrates a multitude of information from various brain regions along with visceral emotions in an attempt to facilitate adaptive decision making. Current neuroimaging evidence suggests that the OFC is involved in monitoring, learning, as well as the memorization of the potency of both reinforcers and punishers. It analyzes the available options, and communicates its decisions by creating emotions that are supposed to help you make decisions. Next time you are faced with a difficult decision, and you experience an associated emotion – this is the result of your OFC’s attempt to tell you what to do. Such feelings actually guide most of our decisions without us even knowing that it is happening.
The OFC operates outside your awareness: opaquely communicating with your rational decision making center using the language of feelings. Our rational center, the Prefrontal Cortex, the more apt Freudian Ego analogy, is not as predominant as he suggested. In fact, it is limited in capacity – both easily fatigued and overly taxed. See my post on Willpower for a deeper discussion of this issue.
So, as crazed as we view Freud’s notions today, there were some aspects of his explanation of human behavior that were rooted in actual brain systems. As I previously noted, these systems are much more complicated than I have described above, but in essence, there are battles waged in your head between forces that manipulate you and your choices through the use of chemical neurotransmitters. A portion of these battles occur outside your awareness, but it is the influence of the emotions that stem from these unconscious battles that ultimately make you feel as though there is a Devil (Id) on one shoulder and an angel (Superego) on the other as your Prefrontal Cortex (Ego) struggles to make the best possible decision.
By understanding these systems you may become empowered to make better decisions, avoid bad choices, and ultimately take more personal responsibility for the process. It’s not the Devil that made you do it, and it’s not poor Ego Strength – necessitating years of psychotherapy. It is the influence of deeply stirred emotions and manipulation occurring inside of you and perhaps some over dependence on a vulnerable and easily over burdened Prefrontal Cortex that leads you down that gluttonous path.
References
Blakeslee, Sandra. 2007. Small Part of the Brain, and Its Profound Effects. New York Times.
Gladwell, M. 2005. Blink: The Power of Thinking Without Thinking. Little, Brown and Company: New York.
Guild, G. 2010. Retail Mind Manipulation. How Do You Think?
Guild, G. 2010. What Plato, Descartes, and Kant Got Wrong: Reason Does Not Rule. How Do You Think?
Guild, G. 2010. Willpower: What is it really? How Do You Think?
Guild, G. 2011. Irrational Fear: It’s Just an Alief. How Do You Think?
Lehrer, J. 2009. How We Decide. Houghton Mifflin Harcourt: New York.
I have always said that there is a fine line between intelligence and fear. Some fear is adaptive and entirely reasonable: particularly when the catalyst truly involves danger. There are some anxieties however, that take hold and profoundly affect behavior in unreasonable ways.
One personal example comes to mind to illustrate this. Last winter I was backpacking on a trail that traversed some rock city formations with deep, but relatively narrow, crevasses. Many of the cracks were unintimidating and easily traversed. There was one however, that stopped me in my tracks. The gap was 36-40 inches across a sheer 25 foot drop. Under more typical circumstances, this gap would have not phased me. Yet, in this situation, I was completely frozen.

Rock City Crevasse
To be clear there was some risk associated with this crossing. But, in my mind, the risk took on unreasonable proportions.
Frankly, I was both embarrassed and befuddled by this situation. Were it a stream of equal width, I would have easily hopped over it.
I stood there at battle with myself for what seemed like an eternity. In reality, it was probably only a minute or two. My body was hostage to a cognitive tug-of-war between my rational brain urging me to leap. “Come-on” I uttered to myself “It’s only three feet across!” “You can do this!”
Another force in my brain countered with incapacitating doubt. Kevin, my backpacking companion, patiently waited on the other side of the crevasse after easily leaping across. I saw him do it with no difficulty. I had clear evidence that the crossing was easily within my capabilities; but, the cost of a slip and a fall, far overshadowed my confidence. The frustration I felt over this coup of sorts, was immense. Finally, I was able to muster up enough confidence to take the leap. It was, in fact, quite easy. We hiked on and no further mention of this humbling pause was made.
Many fears are like this. Whether it is a fear of mice, or bees, spiders, or snakes. These stimuli impose, in most circumstances, no grave threat, but the flight response they trigger in the phobic is immense. Even when a person knows that there is no reason for fear, it persists.
This response is akin to the reluctance that most people have about eating chocolate fudge in the shape of dog feces, or eating soup from a clean unused bedpan, or drinking juice from a glass in which a sterile cockroach has been dipped. Psychologist Paul Rozin, in his famous studies on disgust, discovered that when presented with these circumstances, most people choose not to eat the fudge or the soup, or drink from the glass – even knowing there is no real danger in doing so. It is the irrational essence of contagion that drives these inhibitions.
These situations are all very different than rock climbing without ropes, where there is clear and present danger. When we are compelled to flee a truly benign stimulus, we are likely driven by an internal cognitive force that screams “RISK!” even when there is no true danger. Intriguing isn’t it, that this innate force is so powerful that even our capacity to use reason and evidence pales in comparison.
Philosopher Tamar Gendler has coined the word “alief” to describe this cognitive phenomenon. She fashioned the word around the word “belief,” which is a conscious manifestation of how we suppose things to be. An alief is a deep and powerful feeling of sorts that can and does play an important role in decision-making, but it is not based in reason or evidence. Beliefs can be more susceptible to such rational forces. But aliefs defy reason and exert powerful influence despite one’s attempts to rationally dispel them. This voice is intuitive and its origins are outside your awareness. They typically appear in an attempt to facilitate self-preservation.
You may believe that the feces shaped fudge is “JUST FUDGE!” but it is your alief that the fudge is excrement (as a result of it’s characteristic size, shape, and color) that makes it very hard to eat. I believed that hopping over the crevasse was easily within my capabilities, but it was my “alief” that – leaping over the gap is DANGEROUS – that kept me frozen in my tracks.
You see, you can simultaneously hold opposing beliefs and aliefs and it was, in fact, these opposing forces that waged war as I stood at the edge of the precipice. You might believe that a bee is generally harmless and unlikely to sting you unless you threaten it. But, it is your alief, that the bee will sting and hurt you that triggers the autonomic arousal that compels you to flee. It is this deeply primal alief that often wins, no matter how rational you attempt to be.
In my situation, my belief in my leaping ability ultimately prevailed. Perhaps this was due to my machismo or humiliation, but ultimately I fought down and defeated the alief. It was a hard fought battle that left me feeling like a chicken despite my “victory.”
In retrospect, getting an understanding of this internal process has helped me come to grips with my hesitation. And as such, I stand in awe of the internal brain systems that play out in such circumstances.
Perhaps in the future, when in a similar situation, I will be better prepared to deal with self doubt as it springs forth from my lizard brain so that I will more effectively cope with it before it builds incapacitating momentum. After all – it’s just an alief!
The year 2011 proved to be a challenging year. A number of serious health issues in close family members took center stage. The frequency of my posts declined in part due to these important distractions but other factors also played a major role. Although I published fewer articles, the number of visits to my blog increased substantially.
Over the course of the year, I had 18,305 hits at my website by 15,167 unique visitors, accounting for over 25,000 page views. I had visitors from every state in the Union and visits from people from 140 nations around the world. Visitors from the United States accounted for the vast majority of those hits, but the UK, Canada, and Australia also brought in a large contingent of visitors.
One article in particular far outpaced all other posts. My post on Brain Waves and Other Brain Measures accounted for as many visits as the next three most popular posts combined. Of my posts published in 2011, only four made it to this year’s top ten list. The other six were published in 2010. Of those six from 2010, four were also on the top ten list last year.
Great interest persisted in my post entitled Nonmoral Nature: It is what it is. This review of Stephen Jay Gould’s most famous article sustained a number two ranking for a second straight year. I had also reviewed in 2010 a very popular New York Time’s article by Steven Pinker entitled The Moral Instinct. This article moved up a notch this year, ultimately ranking number three. My critical article on the Implicit Associations Test ranked number four this year, versus a number six ranking last year. And my Hedgehog versus the Fox mindset piece ranked number ten this year, compared to a number seven ranking last year.
So here is the Top Ten list for 2011.
- Brainwaves and Other Brain Measures (2011)
- Non Moral Nature: It is what it is (2010)
- Moral Instinct (2010)
- IAT: Questions of Reliability and Validity (2010)
- Where Does Prejudice Come From? (2011)
- Cognitive Conservatism, Moral Relativism, Bias, and Human Flourishing (2011)
- What Plato, Descartes, and Kant Got Wrong: Reason Does Not Rule. (2010)
- Intuitive Thought (2010)
- Effects of Low SES on Brain Development (2011)
- Are you a Hedgehog or a Fox? (2010)
It’s interesting to me that this list includes the very foundational issues that have driven me in my quest. And each was posted with great personal satisfaction. This encompassing cross section of my work is, in fact, a good starting point for those who are new to my blog. There are several popular 2011 posts that ranked outside the top ten but ranked highly relative to other posts published in 2011. These other posts include:
One article I published late in 2011 has attracted significant attention. I believe that it is perhaps one of the most important posts I’ve written. As I was writing this retrospective, Conspicuous Consumption and the Peacock’s Tail was far outpacing all other posts.
The most emotional and personally relevant articles pertained to significant problems in healthcare in the United States and my wife’s battle with breast cancer. These articles include: (a) What not to say to someone with cancer: And what helps; (b) Up and Ever Onward: My Wife’s Battle With Cancer; (c) Cancer, Aging, & Healthcare: America, We Have a Problem; (d) We’re Number 37! USA USA USA!; and (e) Tears of Strength in Cancer’s Wake. The latter pertains to perhaps the proudest parental moment of my life.
Another very important issue that I wrote a fair amount about includes the pernicious affect of poverty on child development. Clicking here takes you to a page that lists all of the articles on this topic. Knowing the information in this series should motivate us, as a society, to truly evaluate our current political and economic policies.
One of my favorite articles tackled my long standing curiosity about the geology of the place I live. The article itself did not get a lot of attention, but I sure loved writing it.
This two-year journey, thus far has resulted in perhaps unparalleled personal and intellectual growth. It has changed the way I look at life, the world around me, and my fellow human beings. It is my sincerest hope that those who have seen fit to read some of my material have experienced shifts of perception or at least a modicum of enlightenment.
The bottom line:
The human brain, no matter how remarkable, is flawed in two fundamental ways. First, the proclivities toward patternicity (pareidolia), hyperactive agency detection, and superstition, although once adaptive mechanisms, now lead to many errors of thought. Since the age of enlightenment, when human kind developed the scientific method, we have exponentially expanded our knowledge base regarding the workings of the world and the universe. These leaps of knowledge have rendered those error prone proclivities unessential for survival. Regardless, they have remained a dominant cognitive force. Although our intuition and rapid cognitions have sustained us, and in some ways still do, the subsequent everyday illusions impede us in important ways.
Secondly, we are prone to a multitude of cognitive biases that diminish and narrow our capacity to truly understand the world. Time after time I have written of the dangers of ideology with regard to its capacity to blindfold its disciples. Often those blindfolds are absolutely essential to sustain the ideology. And this is dangerous when truths and facts are denied or innocents are subjugated or brutalized. As I discussed in Spinoza’s Conjecture:
“We all look at the world through our personal lenses of experience. Our experiences shape our understanding of the world, and ultimately our understanding of [it], then filters what we take in. The end result is that we may reject or ignore new and important information simply because it does not conform to our previously held beliefs.
Because of these innate tendencies, we must make additional effort in order to discover the truth.
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Science has a PR problem. Perhaps it is because science is responsible for some technological developments that have outpaced our moral capacity. Or perhaps it is because the knowledge bestowed upon us through the scientific process increasingly pushes God out of the gaps. But some are irritated by “scientists” who arrogantly assert absolute truths about the universe when in actuality, underneath their assertions, there are only probabilities with error bars.
I believe that one of the most fundamental problems with science is that we cannot see it. The vastness of time and space and the minuteness of science’s edge, right now, defy the senses. We do not have the capacity to imagine the scope and breadth of time involved in the formation of the universe or even the time scale of the evolution of complex life. It is beyond our capacity to imagine how incredibly insignificant our place is in the cosmos. Likewise, the realities of life at the cellular level and the complexity of interactions at the subatomic level, escape logic and defy the rules by which we live our lives.
Science is a juggernaut of increasingly and unapproachable complexity. No longer are great discoveries made with home-made telescopes or in monastery greenhouses. Science has become so specialized and at its focus, so minute, or so vast, that it is beyond the human experience. The technical and mathematical skills required, and the sophistication of the instruments employed, all take us deeper and deeper, and further and further beyond anything that most of us can comprehend.
These realities literally bring science to the level of science fiction. I once read a bumper sticker that said “I don’t have enough faith to believe in science.” Although that sticker was posted by a Christian troubled about science’s role in the diminishment of God, it strikes me, that it may, on another level, represent the level of detachment science has accomplished through its very own progress. If one does not truly understand the scientific process and the absolute intellectual scrutiny of the process itself, it is easy to assume that faith is necessary to believe in science. To the average person, buying what science tells us does require a leap of faith.
Yet, there is a fundamental difference between science and faith. I once heard Donald Johanson talk about Lucy, his famous find. In 1973 Johanson found a fossil that dramatically changed the way we conceptualized hominid evolution. Lucy was a 3.2 million year old Australopithecus afarensis fossil that provided evidence that hominids walked upright before the brain got bigger. It had been believed up until then, that in hominids, a bigger brain evolved first, giving our ancestral kin the smarts needed to survive a ground based and bipedal existence. The paradigm shifted based on this new evidence. Such is the way of science. In his talk, Dr. Johanson clearly and simply differentiated science and faith. What he said was:
Science is evidence without certainty while Faith is certainty without evidence
I guess it boils down to what degree one values evidence.
A related issue pertains to the fact that sometimes the results of science are portrayed with too much certainty. And sometimes writers overreach with their interpretation of findings. This is a legitimate concern. The greater scrutiny I give science, the more I see that this problem generally emanates from science writers (journalists) rather than from the scientific community. Humility and the acknowledgement of the limits of one’s findings (i.e., error bars), are the hallmarks of good science. This becomes increasingly important as we investigate deeply remote phenomena, be it the quantum realm, the formation of the universe, or even the geological evolution of our planet. Science attempts to form a clear picture when only intermittent pixels are accessible.
A wonderful example of such humility is evidenced in Charles Darwin’s On the Origin of Species. Some people use his own skeptical analysis as a refutation of his own theory. Reading the book negates such an argument. Every paper published in a reputable peer reviewed journal includes a Discussion section where the authors detail the potential flaws and confounds, as well as suggested areas of improvement for future research. If one accesses the actual science itself, this humility is evident. But in the media, over reaching is commonplace, and it warrants reasonable suspicion.
There are however, areas of science where the evidence is so broad and so complete that certainty is absolutely asserted. Evolution by means of natural selection is one of those areas. Yet evolution and the dating of the planet for example run into controversy as they intersect with the beliefs of those who sustain a literal interpretation of the Bible. This is where two world-views diverge, or more aptly, collide.
Long ago, when we lacked an understanding of geology, meteorology, the germ theory of disease, and neurology, people tried to make sense of random events like floods, earthquakes, tsunamis, hurricanes, droughts, plagues, seizures, depression, mania, and dementia. We did this because we struggled to make sense of substantial, catastrophic, and seemingly random events. When such events occur, it is our nature to seek out patterns that help us make sense of it all. Vengeful deities were historically the agents of such destructive forces. Just as we are universally driven to explain our origins, as evidenced by a plethora of diverse creation stories, we are compelled to make sense of our destruction. As we have come to develop a better understanding of the world around us, little by little, God as a creative and destructive force has been displaced.
This increased material understanding of our world poses a serious threat to literal religion. Although, for most scientists, the target is not the destruction of God. On the contrary, knowledge is the goal. Unfortunately, because of this looming and powerful threat, science and knowledge have become targets for some religious people. The problem with science is that it threatens deeply held ideological belief systems that, at their core, value faith over evidence.
It comes back to that Evidence question again. As humans we are more compelled by stories that provide comfort and give significance to our existence, than by the data that asserts and demands humility. This is not a problem with science, it is a problem with the human brain.
I’ve been exploring the subtleties of human cognition for nearly two years now. The most amazing and persistent lesson I’ve learned is that our ability to understand the world is limited by the way our brains work. All of us are constrained by fundamentally flawed cognitive processes, and the advanced studies of human cognition, perception, and neuro-anatomy all reveal this to be true. Although this lesson feels incredibly fresh to me, it is not new news to mankind. Long ago, serious thinkers understood this to be true without the aid of sensitive measurement devices (e.g., fMRI) or statistical analysis.
It pains me a bit to have been scooped by Sir Francis Bacon, who knew this well in the early 17th Century. After all, It took me two years of intensive, self-driven investigation, 18 years after getting a PhD in psychology, to come to grips with this. I have to ask “Why isn’t this common knowledge?” and “Why wasn’t this central to my training as a psychologist?”
Bacon, an English lawyer, statesman, and thinker, who devoted his intellect to advancing the human condition, astutely identified the innate fallibility of the human brain in his book entitled New Organon published in 1620. He referred to these cognitive flaws as The Four Idols. The word idol he derived from the Greek word eidolon which when translated to English means a phantom or an apparition, that he argued, blunts or blurs logic and stands in the way of truly understanding external reality. What we know today, adds greater understanding of the mechanisms of these errors, but they stand intact.
The terms Bacon used to describe these flaws probably made more sense in his day, but they are opaque today. My preference is to use a more current vernacular to explain his thoughts and then back-fill with Bacon’s descriptors. My intention is not to provide an abstract of his thesis, but rather to drive home the notion that long ago the brain’s flaws had been identified and acknowledged as perhaps the biggest barrier to the forward progress of mankind. Much has changed since Bacon’s day, but these idols remain as true and steadfast today as they were 400 years ago. It is important to note that Bacon’s thesis was foundational in the development of the scientific process that has ultimately reshaped the human experience.
I have previously written about some of the flaws that Bacon himself detailed long ago. Bacon’s first idol can be summed up as the universal transcendent human tendencies toward Pareidolia, Confirmation Bias, and Spinoza’s Conjecture. In other words, humans instinctively: (a) make patterns out of chaos; (b) accept things as being true because they fit within their preconceived notions of the world; (c) reject things that don’t fit within their current understanding; and (d) tend to avoid the effort to skeptically scrutinize any and all information. These tendencies, Bacon described as the Idols of the Tribe. To him the tribe was us as a species. He noted that these tendencies are in fact, universal.
The second set of attributes seem more tribal to me because although the first set is universal, the second set vary by what we today more commonly refer to as tribes. Cultural biases and ideological tendencies shared within subsets of people make up this second idol – the Idols of the Cave. People with shared experiences tend to have specific perspectives and blind spots. Those within such tribal moral communities share these similarities and differentiate their worldviews from outsiders. People within these subgroups tend to close their minds off to openness and diverse input. As such, most people innately remain loyal to the sentiments and teachings of the in-group and resist questioning tradition. Cohabitants within their respective “caves” are more cohesive as a result – but more likely to be in conflict with out-groups.
The third idol is more a matter of faulty, misguided, or sloppy semantics. Examples of this include the overuse of, or misapplication of, vague terms or jargon. Even the perpetual “spin” we now hear is an example of this. In such situations, language is misused (i.e., quotes used out of context) or talking points told and retold as a means to drive a specific ideological agenda regardless of whether there is any overlap with the facts. It is important to note that this does not necessarily have to be an act of malice, it can be unintentional. Because language can be vague and specific words, depending on context, can have vastly different meanings, we are inherently vulnerable to the vagaries of language itself. These are the Idols of the Market Place where people consort, engage in discourse, and learn the news of the day. Today we would probably refer to this as the Idols of the 24 Hour News Channel or the Idols of the Blogosphere.
The final idol reflects the destructive power of ideology. At the core of ideology are several human inclinations that feed and sustain many of the perpetual conflicts that consume our blood and treasure and in other ways gravely harm our brothers and sisters. Deeper still, at the root of erroneous human inclinations, is this tendency that makes us vulnerable to the draw of ideologies that sustain beliefs without good reason. Such is the Idol of the Theater, where theologians, politicians, and philosophers play out their agendas to their vulnerable and inherently gullible disciples. Beliefs ultimately filter what we accept as true and false. This is how the brain works. This proclivity is so automatic and so intrinsic that in order to overcome it, we have to overtly fight it. What is most troubling is that most people don’t even know that this is occurring within them. It is this intuitive, gut-level thinking that acts as a filter and kicks out, or ignores incongruity. And our beliefs become so core to us, that when they are challenged, it is as if we ourselves have been threatened.
It takes knowledge of these idols and subsequently overt efforts, to overcome them, so that we don’t become ignorant victims of our own neurology: or worse, victims of the cynical and malicious people who do understand these things to be true. We are inherently vulnerable – be aware – be wary – and strive to strike down your brain’s false idols.
You know the feeling, that intense rush that follows a perceived threat. The flushed face, the perspiration, and the increased heart rate: they are all signs of activation of the sympathetic nervous system. This system’s job is to ready you for a fight or fleeing when danger appears. This incredibly adaptive and automatic system has facilitated our very survival as a species. But here is the rub – this response is non-specific. In other words, it doesn’t always differentiate between physical and psychological threats. And, as it turns out, the brain’s psychological threat detector is very sensitive.
I have long wondered why people (including myself) get so emotional when discussing issues such as politics and religion. The human brain’s threat detector, you see, interprets challenges to our core beliefs as if they are indeed threats to our personal safety. And unfortunately, this response is accompanied by a diminished capacity to use reason and by an intensification of emotion. Rarely are these latter two factors helpful in conflict resolution.
Think about it. Do you recall getting upset when someone has challenged one of your deeply held beliefs? Or perhaps experiencing a similar reaction when someone shows contempt for something you like or enjoy? It’s a general rule in my family – “Never discuss religion or politics at social gatherings.” I think this rule came to be part of my culture because of the general futility of such discussions, but perhaps more so, because of the interpersonal damage done when this rule has been ignored. Little did I know – it’s the brain’s fault!
It doesn’t take much effort to see this phenomena in action. All you have to do is post something of a provocative or controversial matter on facebook and you may see the emotional decay that follows. Or likewise, you could say something equally provocative to an acquaintance with diametrically opposed beliefs. While many people hold their tongues, some get upset and respond with vitriol or personal attacks. At the root of this latter response, is that same brain system that really evolved to ready you for fight or flight. In the belief arena, however, this autonomic arousal tends to be anything but adaptive.
A recent study found that the scope of this non-specific response includes even the brands we identify with. Yep! Even attacks on your brands may be misinterpreted by your brain as an attack on you. Think about the acrimony aroused in conflict between those who have strong feelings about Apple vs. PC, iPhone vs. Android, or the pissing matches that ensue between fans loyal to Chevy or Ford. I’m sure you have seen the stickers in the back windows of pickup trucks of a boy urinating on the emblem of the opposing brand. This loyalty, I think, is best evidenced by the intense loyalty people develop for their hometown sports teams. Some fans have brutalized other fans at NFL football games for cheering for the wrong team. If you throw alcohol into the mix, things can get ugly.
You see, from your brain’s perspective, you are your beliefs and your brands. Perhaps understanding this will help you cope with the feelings that rush forth in the moment – or help you assess the relative futility of walking into such conflicts. You must understand that when you attack someone’s beliefs (or brands), they will likely respond, unbeknownst to them, as if you are attacking them personally. Reason and objectivity become irrelevant in such circumstances. Know this, anticipate this, and weigh your words carefully.
We humans are very good at dividing ourselves up into groups. We accomplish this in a multitude of ways. Even within homogeneous groupings we tend to find subtle ways to carve people out. It is far easier however, when people vary by gender, ethnicity, race, class, neighborhood, region, nationality, religion, and/or sexual orientation. For some reason we are drawn to and comforted by others that share physical resemblance, culture, attitude, values, history, important symbols, and affiliations. Conversely, we are threatened by those in the outgroup. Why is this? What drives us to carve out, cast away and divide our fellow human beings into camps of “us” and “them?” Is it a byproduct of socialization or perhaps a part of our nature?
I saw this very clearly growing up in a small rural town in Western New York. Even though we were all white middle class Christian kids for the most part, we effectively divided ourselves into camps – some actively participating in the parceling and others passively falling victim to it. There were the popular kids, the tough kids, the village kids, and the farm kids. And as we became more “sophisticated,” the parcels emerged with more universal group titles such as the heads, the jocks, the brains, the nerds, etc. Some kids traversed multiple groups quite effectively while others fit into no group at all.
It wasn’t until I went to college that I was immersed with young adults who parceled out their peers in even more “enlightened” ways. I went to SUNY Geneseo where the student body was very similar to that of my home town, again, largely a white middle class subset of New York State – but a bit more diverse geographically and religiously. The most striking division was imposed by students from Westchester County, Long Island, and New York City who looked at their fellow New Yorkers emanating from any location west of the Hudson River as being inferior. This “geographism” was shocking to me. I was clearly in the inferior outgroup.
On top of that, there were sorority and fraternity groupings, valuations made by respect for one’s major, and more subtly by the size of the town one came from. All this being said, I enjoyed college, learned a lot, and have great respect for the institution today. I am not singling out any one town or university – I suspect that my experience was no different than that most kids encountered growing up. The point is this – we are seemingly driven to parcel ourselves. Even during my doctoral training in Cincinnati there was “geographism” whereby people from Kentucky (just across the Ohio River) were cast in a relative negative light by Ohioans much as New Yorkers downcast people from Pennsylvania or New Jersey. On another level, think about the antipathy between cat lovers and dog lovers. Then there are Yankee fans and Red Sox fans (insert any sports team where fans divide themselves with similar acrimony). It is every where!
I was very fortunate to have a mother who encouraged me to respect diversity and not to judge others by group affiliation. She spoke out against or talked with me privately so that I would not emulate other role models who were not so open minded. I have always been thankful for her influence. And because of her I have in maturity always tried to emulate her. It’s not always easy – but I do try. Something tells me that one’s level of prejudice is not simply a function of having a great role model or a bad one. This tendency is so universal and plays out in very subtle ways that are not always evidenced as explicit overt racism or sexism.
Evidence, as it turns out, is increasingly supporting my hunch. Group prejudices are evident even in pre-vocal babies (Mahajan, 2011). This growing body of research has been supplemented by an ingenious set of studies of prejudice in nonhuman primates published recently in the Journal of Personality and Social Psychology. The primary author, Neha Mahajan, from Yale University, was kind enough to share with me her paper entitled The Evolution of Intergroup Bias: Perceptions and Attitudes in Rhesus Macaques.
The researchers conducted seven different in-vivo experiments to explore whether old world monkeys, with whom we shared a common ancestor more than 30 million years ago (Hedges & Blair, Ed., 2009), evidence human-like intergroup bias. This preliminary work establishes that we do share this trait, suggesting that prejudice may in fact be a part of our very nature. It appears that prejudicial thinking has been adaptive from an evolutionary perspective or at least has been a vestigial stow away linked with some other trait that has been naturally selected.
There is some danger in this notion. If we accept prejudice as a part of our nature, we may be more inclined to devote less effort to address it from a social perspective. The authors are careful to point out, however, that previous research has established that prejudices can be re-mediated through exposure and teaching or conversely entrenched through poor modeling. These results do not diminish the influence of nurture, instead the authors highlight the importance of understanding that our brains are pre-wired for prejudice. I have discussed human prejudice before within the context of the Implicit Associations Test (IAT) that suggests that our biases are implicit (unconscious). Although implicit attributes are difficult to measure, there is good reason to believe that we do universally, inherently, and unknowingly harbor biases. We must accept this and build programs upon this understanding with targeted evidenced based strategies to combat such erroneous thinking. It is part of who we are – and once again, evidence of how flawed the human brain is. Hate, bullying, homophobia, and racism – they all are part of our “monkey-brain.” Here’s hoping we can rise above it.
References:
Grewal, D. (2011). The Evolution of Prejudice: Scientists See the Beginnings of Racism in Monkeys. Scientific American: MIND. April 5.
Hedges, S. B., & Blair, S. (Eds.). (2009). The Timetree of Life. New York, NY: Oxford University Press.
Mahajan, N., Martinez, M. A., Gutiezzez, N. L., Diesendruck, G., Banaji, M., & Santos, L. R. (2011). The Evolution of Intergroup Bias: Perceptions and Attitudes in Rhesus Macaques. Journal of Personality and Social Psychology. Vol. 100, No. 3. 387-405.