The IAT: Questions of Reliability and Validity
The Implicit Associations Test (IAT) is a very popular method for measuring implicit (implied though not plainly expressed) biases. Greenwald, one of the primary test developers, suggests that “It has been self-administered online by millions, many of whom have been surprised—sometimes unpleasantly—by evidence of their own unconscious attitudes and stereotypes regarding race, age, gender, ethnicity, …
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